{"title":"E18HTEEN","description":"\u003cp\u003eWe’re beyond excited to introduce the all-new E18HTEEN haircare range, a fresh update of the beloved 18 in 1 brand. It’s not just a rebrand—it’s a total transformation. E18HTEEN has been reformulated and reimagined to meet the needs of modern individuals who are ready to level up their hair game and embrace their hair’s full potential.\u003c\/p\u003e\n\u003cp\u003eInspired by the power of youth and the endless possibilities of reinvention, E18HTEEN was born from a deep understanding of what hair truly needs today. Crafted to redefine haircare for the bold, fearless, and radiant, this collection offers high-performance solutions for every hair type and lifestyle.\u003c\/p\u003e\n\u003cp\u003eEach product in the E18HTEEN range features its own signature blend of key ingredients, carefully selected to rejuvenate and nourish hair from root to tip — restoring strength, softness, and shine with every use. All formulas are sulphate-free, paraben-free, and cruelty-free, because caring for your hair should feel as good as it looks — and align with what you believe in.\u003c\/p\u003e","products":[{"product_id":"e18hteen-be-poppin-curl-shampoo-375ml","title":"E18HTEEN - Be Poppin' Curl Shampoo 375ml","description":"\u003cp\u003eYour curl's new BFF is here! This curl-enhancing shampoo hydrates, defines, and boosts bounce for every curl type. Made with nourishing ingredients, it leaves your curls flawlessly shaped, full of life, and frizz-free—because every curl deserves to shine.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003ePacked with nourishing ingredients that lock in moisture, so your curls stay soft and hydrated, never dry or frizzy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBoosts curl shape and volume, leaving you with perfectly defined curls that are poppin’ all day long.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTackles frizz and flyaways, keeping your curls smooth and sleek, no matter the weather.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHydrates and nourishes to prevent dryness and breakage, so your curls stay strong and full of life.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera hydrates and nourishes curls, providing moisture and helping to reduce frizz.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRice Proteins strengthen hair and improve elasticity, enhancing curl definition and bounce.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVitamin B5 moisturises and conditions curls, promoting softness and smoothness while preventing dryness.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVitamin E provides antioxidant protection, supports scalp health, and helps maintain healthy, vibrant curls.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHibiscus Kiss Fragrance: A tropical punch of hibiscus and fruity sweetness—like a kiss from the sun, giving you all those summer feels.\u003c\/p\u003e","brand":"Nelson Hair and Beauty Distributors","offers":[{"title":"Default Title","offer_id":45264643195065,"sku":null,"price":19.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/4047\/5065\/files\/110600_1.webp?v=1755494862"},{"product_id":"e18hteen-be-poppin-curl-conditioner-375ml","title":"E18HTEEN - Be Poppin' Curl Conditioner 375ml","description":"\u003cp\u003eYour curls deserve to pop, not flop. This hydrating conditioner nourishes, detangles, and defines without weighing hair down, leaving curls soft, bouncy, and frizz-free. Say goodbye to dryness and hello to moisture-packed, shiny curls that stay fresh all day.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eInfuses curls with moisture, leaving them soft, hydrated, and bouncy all day long.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTackles frizz and flyaways, giving you defined, smooth curls without the crunch.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEnhances your natural curl pattern, giving you the perfect bounce and shape.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdds a fresh, healthy shine, keeping your curls looking fresh and vibrant.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLight yet nourishing—perfect for all curl types without feeling heavy or greasy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVitamin E protects and nourishes curls with antioxidant properties, promoting healthy, vibrant hair.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHoney Extract moisturises and locks in hydration, leaving curls soft, defined, and frizz-free.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Oil helps to condition and smooth curls, enhancing shine and promoting healthy hair growth.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFruit extracts from Apple, Grape, and Pear are rich in vitamins and antioxidants, nourishing and rejuvenating curls while providing natural shine and softness.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHibiscus Kiss Fragrance: A tropical punch of hibiscus and fruity sweetness—like a kiss from the sun, giving you all those summer feels.\u003c\/p\u003e","brand":"Nelson Hair and Beauty Distributors","offers":[{"title":"Default Title","offer_id":45264644112569,"sku":null,"price":19.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/4047\/5065\/files\/PopCond.webp?v=1755495086"},{"product_id":"e18hteen-be-poppin-curl-shampoo-1000ml","title":"E18HTEEN - Be Poppin' Curl Shampoo 1000ml","description":"\u003cp\u003eYour curl's new BFF is here! This curl-enhancing shampoo hydrates, defines, and boosts bounce for every curl type. 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This hydrating conditioner nourishes, detangles, and defines without weighing hair down, leaving curls soft, bouncy, and frizz-free. Say goodbye to dryness and hello to moisture-packed, shiny curls that stay fresh all day.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eInfuses curls with moisture, leaving them soft, hydrated, and bouncy all day long.\u003c\/p\u003e\n\u003cp\u003eTackles frizz and flyaways, giving you defined, smooth curls without the crunch.\u003c\/p\u003e\n\u003cp\u003eEnhances your natural curl pattern, giving you the perfect bounce and shape.\u003c\/p\u003e\n\u003cp\u003eAdds a fresh, healthy shine, keeping your curls looking fresh and vibrant.\u003c\/p\u003e\n\u003cp\u003eLight yet nourishing—perfect for all curl types without feeling heavy or greasy.\u003c\/p\u003e\n\u003cp\u003eVitamin E protects and nourishes curls with antioxidant properties, promoting healthy, vibrant hair.\u003c\/p\u003e\n\u003cp\u003eHoney Extract moisturises and locks in hydration, leaving curls soft, defined, and frizz-free.\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Oil helps to condition and smooth curls, enhancing shine and promoting healthy hair growth.\u003c\/p\u003e\n\u003cp\u003eFruit extracts from Apple, Grape, and Pear are rich in vitamins and antioxidants, nourishing and rejuvenating curls while providing natural shine and softness.\u003c\/p\u003e\n\u003cp\u003eHibiscus Kiss Fragrance: A tropical punch of hibiscus and fruity sweetness—like a kiss from the sun, giving you all those summer feels.\u003c\/p\u003e","brand":"Nelson Hair and Beauty Distributors","offers":[{"title":"Default Title","offer_id":45264648470713,"sku":null,"price":34.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/4047\/5065\/files\/PopCond10000.webp?v=1755495573"},{"product_id":"e18hteen-be-poppin-curl-foam-200ml","title":"E18HTEEN - Be Poppin' Curl Foam 200ml","description":"\u003cp\u003eDesigned to hydrate, define, and enhance bounce, this foam delivers soft, frizz-free curls without the heavy feel. This formula keeps things light and fresh while locking in moisture, so your curls stay soft, hydrated, and poppin’ all day.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eHydrates curls from root to tip, leaving them soft and bouncy, never dry.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEnhances and defines your natural curls, giving them bounce and shape with zero crunch.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTames frizz and flyaways, keeping your curls sleek and smooth throughout the day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKeeps curls fresh and defined without weighing them down or making them greasy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEasy to use, fast results—perfect for any curl type, and keeps you flexin’ all day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera: hydrates and soothes curls, reducing frizz and adding softness.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVitamin B5 moisturises and strengthens curls, promoting smoothness and shine.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eJojoba Oil nourishes and locks in moisture, helping to define curls while enhancing their natural bounce.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCoconut Oil deeply conditions curls, reducing breakage and improving elasticity.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHibiscus Kiss Fragrance: A tropical punch of hibiscus and fruity sweetness—like a kiss from the sun, giving you all those summer feels.\u003c\/p\u003e","brand":"Nelson Hair and Beauty Distributors","offers":[{"title":"Default Title","offer_id":45264653811897,"sku":null,"price":22.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/4047\/5065\/files\/110604_1.webp?v=1755495855"},{"product_id":"e18hteen-be-poppin-curl-reset-spray-200ml","title":"E18HTEEN - Be Poppin' Curl Reset Spray 200ml","description":"\u003cp\u003eNeed a curl refresh? This reset spray revives your curls in seconds, bringing them back to life with a boost of hydration and definition. It’s like hitting the reset button—bye-bye frizz, hello soft, bouncy curls.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eQuenching dry curls with moisture to keep them soft, smooth, and bouncy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRevives and defines your natural curl pattern without the crunch.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTackles frizz and flyaways, giving you sleek, polished curls all day long.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLightweight formula that hydrates and defines without making your curls heavy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for on-the-go or when your curls need a refresh—just spritz and go!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTangerine Peel Oil adds a refreshing scent, enhances shine, and balances scalp oils, promoting healthy curls.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAmino Acids strengthen hair fibres, improve elasticity, and help maintain the shape and bounce of curls.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAntioxidants protect curls from environmental damage, preserving their health and vibrancy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVitamin B5 hydrates and nourishes curls, adding softness and shine while preventing dryness.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHibiscus Kiss Fragrance: A tropical punch of hibiscus and fruity sweetness—like a kiss from the sun, giving you all those summer feels.\u003c\/p\u003e","brand":"Nelson Hair and Beauty Distributors","offers":[{"title":"Default Title","offer_id":45264662036665,"sku":null,"price":22.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/4047\/5065\/files\/110605_1.webp?v=1755496080"},{"product_id":"e18hteen-glow-up-repair-shampoo-375ml","title":"E18HTEEN - Glow Up Repair Shampoo 375ml","description":"\u003cp\u003eYour hair is about to enter its glow-up era. Enriched with ultra-nourishing ingredients, this strengthening and restorative shampoo is the ultimate clapback to reverse damage, boost shine, and revitalise your hair, leaving your hair smoother, stronger, and thriving.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eRepairs and strengthens weak, damaged strands.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHydrates without the grease (goodbye, straw-like ends!)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdds major shine for that fresh-from-the-salon glow.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eProtects against future breakage, because prevention is key.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera hydrates and soothes the scalp while moisturising hair, promoting softness and smoothness.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCollagen strengthens hair, improves elasticity, and helps restore volume, giving hair a fuller, healthier appearance.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKeratin repairs damaged hair, restores structure, and smooths the hair cuticle, reducing frizz and breakage.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHyaluronic Acid deeply hydrates and locks in moisture, preventing dryness and leaving hair feeling soft and revitalised.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBlossom Bliss Fragrance: Sweet, soft, and so fresh—like running through a field of cherry blossoms in full bloom, soaking up all the good vibes.\u003c\/p\u003e","brand":"Nelson Hair and Beauty Distributors","offers":[{"title":"Default Title","offer_id":45264664035513,"sku":null,"price":19.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/4047\/5065\/files\/110619_1.webp?v=1755496252"},{"product_id":"e18hteen-glow-up-repair-conditioner-375ml","title":"E18HTEEN - Glow Up Repair Conditioner 375ml","description":"\u003cp\u003eBreakage, dryness, and dullness? We don't know her. This conditioner transforms tired, damaged hair into nourished, revitalised strands. 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The lightweight conditioning system helps keep extensions silky and easier to manage, reducing the dullness and rough texture that can occur with everyday wear.\u003c\/p\u003e\n\u003cp\u003eDesigned for both salon and at-home extension maintenance, this duo supports long-lasting softness and helps maintain a polished, healthy-looking finish. 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